How does the JA Welt AI product sprint process work?

Our AI product sprint is a structured methodology that compresses months of work into focused phases by running product, marketing, and sales in parallel. Phase 1: Discovery & scope definition. Phase 2: Architecture & design. Phase 3: Core build with marketing setup. Phase 4: Sales automation deployment. Phase 5: QA, launch, and handover. Each phase has a defined output and responsible team member. The Starter package runs over 4 weeks; the Growth package runs over 12 weeks.

How can you deliver a complete AI MVP in 4 or 12 weeks?

We deliver efficiently because: (1) We use AI-first architecture — GPT-4o, Claude, and Gemini handle complexity, reducing development time significantly; (2) We run parallel workflows — product, marketing, and sales build simultaneously, not sequentially; (3) We scope ruthlessly — we focus on core features that generate revenue, not nice-to-haves; (4) We use a proven, repeatable framework refined across real client projects.

What happens during the discovery phase?

Discovery is a structured session where we map: (1) Your business goals and target market; (2) Technical requirements and AI model selection; (3) Marketing channels and sales process; (4) Success metrics and launch criteria. Output: signed project brief, architecture decision record, and a detailed sprint roadmap. This clarity prevents scope creep and ensures alignment from day one.

Can I request changes during the sprint?

Yes, but with guardrails. We build in a dedicated feedback window during the sprint. Changes within scope are incorporated. Changes that expand scope are documented for post-launch phases. This prevents the sprint from derailing while ensuring you have input throughout the process. Major pivots are handled in follow-up sprints.

What do I receive at the end of the sprint?

You receive: (1) Fully deployed AI MVP with source code and documentation; (2) Marketing system live and generating leads; (3) Sales automation running on autopilot; (4) All API keys, credentials, and database access; (5) Full IP ownership transfer; (6) Handover session and training; (7) 14–30 days of post-launch support depending on tier. Everything is production-ready and yours to own.

From idea
to live AI MVP.

Weeks, not months. Our AI product sprint runs product, marketing, and sales in parallel — every phase has a defined output, a responsible team, and a clear deliverable you can verify.

Phase 1

Discovery & Scope

We run a structured discovery session to map your goals, target market, and technical requirements. Output: a signed project brief and architecture decision record.

Deliverables

Stakeholder interview

Market positioning

Technical requirements

Project brief sign-off

Sprint progress14%

Fastest MVP delivery

Starter package, defined scope

Faster than agencies

Parallel execution across all workstreams

IP transfer

Full ownership on final payment

Days post-launch support

Growth plan includes 30-day support

Ready to start your AI product sprint?

Book a 30-minute call. We'll scope your project, align on goals, and confirm a start date — no pressure, just a clear plan.

View Pricing

From ideato live AI MVP.

Sprint process timeline

Discovery & Scope

Sprint performance metrics

Ready to start your AI product sprint?

From idea
to live AI MVP.